Tara leads our Art Department, which means she guides quite literally everything MSI produces. After 20 years in the business, she understands that great creative work does not grow organically. It must be carefully cultivated and – most important – nurtured with the purpose of achieving specific goals. A prize-winning designer herself, she mentors other designers, achieves effective collaboration within multi-specialized groups and inspires everyone on our team to achieve excellence in everything we do. Her philosophy for successful communications is (1) always design creative based on forward-looking strategy, (2) always reach for a new way to craft a message and (3) always follow data-driven performance and rapidly adapt the work to achieve maximum effectiveness.
Tara is the very embodiment of an Alaska woman, an outdoors lover with extensive cliff-face and ice-climbing accomplishments whose favorite job is mom. She has a bachelor’s degree in journalism with an emphasis in graphic design from the University of Alaska Anchorage. For her, design is not just a balance of words and image; it’s bringing a compelling idea to life.
