We call her “Amazing Amanda” for good reason. She essentially has two jobs, skillfully deploying two disciplines of new-media communications that have become crucial to our clients’ success in the modern marketplace. Amanda is our in-house expert on search-engine marketing and, in her digital marketing role, spearheads digital reporting and analytics, the metrics we use to achieve MSI’s industry-leading performance. By understanding how any given ad is performing, we can reallocate resources to better target what’s working and reduce focus on what’s not. That means we actually move the needle for our clients while also maximizing their budgets. In her project manager role, Amanda is the oversight liaison in all directions, working smoothly with Art Department, media placement, clients, vendors and everyone else who is engaged in a complex advertising campaign.
Amanda isn’t just amazing at work. She graduated as an honors scholar and undergraduate researcher from University of Alaska Anchorage and scored a master’s degree from Creighton University. Amanda is a strong advocate for equal rights for all Alaskans and sits on the boards of directors for Identity Alaska,a local nonprofit that offers community services and healthcare tailored to LGBTQ+ individuals, and the Women’s Power League of Alaska. She is also on the board of the American Marketing Association Alaska. Born and raised in Alaska, the only limits Amanda has are on how many sockeye salmon she can catch in a day.
