It’s important to engage with your audience — pay attention to who they are and how they interact with you. Chances are they’d like to hear from you outside of just posting content. You can do this through simple ways, such as liking and responding to comments or answering questions. While planning your content, consider using different tools at your disposal on the platforms that are important to you. This can look like publishing polls on Facebook or hosting livestreams on Instagram Live. Take it a step farther and engage with content by other people and profiles on behalf of your brand.
See what works best for you and your brand strategy. Your audience appreciates feeling heard, and being actively engaged can help build good brand sentiment and social currency.
