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Digital Marketing Specialist

MSI Communications is seeking an experienced Digital Marketing Specialist to join our team. If you love helping clients reach their marketing goals, we want to talk with you.

Please send your resume and cover letter to [javascript protected email address].


The Digital Marketing Specialist is responsible for assisting with strategy, implementation, optimization and reporting of multi-channel digital marketing efforts including: social media, digital display, video advertising, email marketing, SEM and SEO. This position works closely with the Director of Digital Marketing as well as the traffic manager, creative team and account team to ensure online campaigns are executed on budget and on time.

The Digital Marketing Specialist position requires in-depth technical skills and previous experience managing online digital advertising. Ideal candidates will have clear understanding of digital analytics and platform best practices.


  • Implement, monitor, optimize and report on search and display advertising, SEO, email and social media marketing
  • Ensure all online marketing includes brand safety best practices
  • Identify and segment target audiences and manage associated lists and databases
  • Identify paths to online conversion and create cross-platform strategies for remarketing, conversion tracking and reporting
  • Report on KPI’s, user path, cross-platform campaign performance and identify opportunities for optimization
  • Work with web team, art department and traffic manager to build effective ads, landing pages and social media content
  • Audit websites for on-site and off-site SEO performance, identifying opportunities and planning for implementation
  • Stay current with trends and changes in leading social and digital platforms, and recommend actions to ensure maximum effectiveness
  • Assist with digital campaign billing, budget preparation and schedule tracking to ensure goals are met



  • Must work comfortably in a fast-paced environment
  • Degree in a related field (i.e. marketing, web development, advertising) or equivalent work experience
  • Minimum of one year experience in digital marketing and advertising
  • Experience with AdWords, Bing, Google Analytics, Google Tag Manager, Facebook Business Manager, other applications and demand-side-platforms
  • Google AdWords and related certifications are preferred; Google AdWords certification must be attained within 1 year of hire
  • Basic understanding of WordPress and HTML5
  • Proficient with metrics systems related to social media and online measurements
  • Proficient in Microsoft Word, Excel and PowerPoint, Outlook
  • Proficient writing, proofing, and presentation skills



Advertising and Public Relations Manager

MSI Communications is seeking an experienced Advertising and Public Relations Manager to join our team. If you love helping clients reach their marketing goals, we want to talk with you.

Please send your resume and cover letter to [javascript protected email address].



An Advertising and Public Relations Manager at MSI Communications manages all advertising, public relations and media relations efforts for clients in the tourism, oil / gas, transportation and Native corporation industries. This position serves as the primary day-to-day contact and is responsible for implementing all phases of client programs. The Account Manager will monitor client relationships, program progress and budgets, report to the client and account supervisor and makes necessary program adjustments. This position requires strong advertising and public relation skills, a working knowledge of area media, strong writing skills and the ability to direct and encourage best creative practices. Additionally, this person must possess project management and customer service skills commensurate to the agencies strong commitment to creating a positive employment environment and exceptional work product.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Responsible for all strategic planning, advertising campaign development, budgeting, media strategy and coordination of advertising strategies for a select group of clients and their account managers.
  • Must be able to generally direct the design and production of multi-media campaigns including print, web, television and radio commercials. Will hold regular meetings with clients to manage, supervise and promote advertising campaign development and public relation efforts.
  • Over time, should be able to draft measurable advertising campaign goals and aggressively seek new opportunities to build market share for clients.
  • Must be able to accurately collect facts and write draft outlines of advertising copy based on stated advertising goals.
  • Must have strong writing skills and stay engaged in current issues and news events.
  • Responsible for editing, proofing and fact checking all work. Abide by a zero tolerance for grammatical errors and typos in finished work.
  • Develop and maintain a professional relationship with clients so as to be portrayed as a trusted marketing professional in times of crisis management
  • Must be able to draft and distribute press releases and handle follow up with news media. Over time, there must be a demonstrated working relationship with news media.
  • Should maintain a working knowledge of the industries we serve by attending functions outside general work hours and participating at some level to maintain relationships with key industries and client VIPs.
  • Over a period of time, should have the ability to act as spokesperson for a client or project.
  • Must have working knowledge of print and electronic media strategy.
  • Must have working knowledge of social media tools and digital advertising strategies.
  • Must be able to direct and supervise special event planning.



  • Working knowledge of Alaska’s resource industries including oil and gas, transportation, mining, tourism and Native corporations.
  • Must work comfortably in a fast-paced environment
  • Bachelor’s Degree in public relations, journalism, communications or marketing/PR
  • Transportation - Own vehicle required for work with proof of current insurance.
  • Professional Work Attire - Casual business attire required.
  • Ability to work unsupervised and ability to manage several tasks at one time.
  • Proficient in Microsoft Word, Excel and PowerPoint, Outlook
  • Signed Confidentiality Code of Ethics and No Compete agreement required.