It’s important to engage with your audience — pay attention to who they are and how they interact with you. Chances are they’d like to hear from you outside of just posting content. You can do this through simple ways, such as liking and responding to comments or answering questions. While planning your content, consider […]
Category: Digital Newsletter
Platform and channels: What’s the difference?
A platform is owned media, the primary resource for information about your organization and a multi-function tool that has capabilities to interact with people. It’s where someone would submit a job application, purchase your product, find in-depth information about your services, download forms, contact customer service, etc. For the majority of organizations, their platform is […]
Read More… from Platform and channels: What’s the difference?
MSI Welcomes Karen Miovas
Veteran strategist Karen Miovas joined the MSI team in May as Director of Client Services. With decades of marketing and communications experience for a diverse range of clients, Karen has a strong belief in the power of connection. She knows that lasting client relationships are built on understanding, collaboration, and respect. Likewise, she’s a pro […]
You Get Half a Second
The average person forms an opinion of a website in less than one second according to a Stanford research project. That’s science, baby! Canadian researchers clocked opinion reactions even faster, at 1/20th of a second. But the more important statistic is this: 75% of users judge a company’s credibility based on its website. Let’s drill […]
All “Snowed Inn” Together
This November, MSI hosted its annual client holiday party, and it turned out to be a great combination of “cool” and “warm”. This year’s theme was “Snowed Inn Soirée” — a nod to the après ski vibe and comfort that comes with sharing stories with good friends after a day on the slopes. We had […]
Google Analytics 4 is Here to Stay: What does that mean for your company’s analytics data?
This summer, Google made the much-anticipated transition from GA3 or “Universal Analytics” to Google Analytics 4. If you are unfamiliar, Google Analytics 4 is a platform that captures all the information about who visits a site, what they do there, how long they stay and what goals they accomplish. With all of these features involved, […]
Strokes that make a difference
As a marketing agency, we pride ourselves on helping our clients tell their stories. As a family, sometimes the stories of our own challenge us, but ultimately inspire us. In 2021, Vice President and Creative Director, Jim Coe was diagnosed with stage 4 colon cancer, news that was as devastating as it comes. While he […]
Future Director of Digital Services
It’s not breaking news to learn that to advertise, you have to go where the people are. In the 21st century that means that web, digital and social media presences must complement traditional industry staples such as print, radio and television. Yet it is not enough to simply “carry more eggs in more baskets,” as […]
How to post for the most
You’ve got your business, your product or service and now you’ve got your social media. You inherently want to be social, because by definition, that’s where the people are. But how? And how much? One way to think about this is the undesirableness and contrast of both the mall kiosk salesperson and the small business […]
How we do, what we do — Press check edition
Recently on social media, MSI shared a clip highlighting a process called a “press check” to give our followers a bit of a behind-the-scenes look at how one of our regular communications products is made. In the video, our Associate Creative Director, Tara Storter, walks through the final and critical step of print production. Whether […]
