You’ve got your business, your product or service and now you’ve got your social media. You inherently want to be social, because by definition, that’s where the people are.
But how?
And how much?
One way to think about this is the undesirableness and contrast of both the mall kiosk salesperson and the small business tucked away in a strip mall. The former can be aggressive, shocking and unconcerned with who you are, why you are present or what you need. The latter could move into that leased space and go out of business before the next time you happen to pull into any portion of that parking lot.
Where this analogy fails is that these businesses are place-based, meaning that they are where they are and customer interaction is limited to the orbit of the people, not the business. Yet in that difference, social media’s elements shine.
Think of the best sales or even informative settings you’ve been a part of. Weren’t they welcome? Friendly? Organic? Timely?
With a social media strategy, all of these can be achieved — and simultaneously!
MSI offers the reliable and data-driven social media strategy and expertise that can help your social presence carry your voice and your solutions to the markets that beg an introduction or those that simply want to learn more about you.
Social media isn’t just about the “likes.” Your employees can “like” your posts – so can your mother. Instead, a smart strategy can turn authentic “likes” into real dollars.
If your business is ready to take your social media presence to the next level and have it work for you more than you work on it, reach out to our team today!
