All press is good press, right? Not always. If you’re always in “react” mode, it’s hard to control the message, and if you don’t tell your story, someone else will.
That’s where a strong PR partner, and a solid plan, can draw the right attention, change perceptions and drive the message. A good partner gets you in front of the right media, with creative strategies that put you in front and keep your brand integrity intact.
From crisis communications to product launches, we create compelling stories for the media.
The creativity is always impressive and MSI’s institutional knowledge has truly benefited CLIA Alaska.
Lalanya Downs, Cruise Lines International Association (CLIA) Alaska
Create memorable stories, not press releases.
Our Approach
At MSI, we start by getting to know you, your industry and your competitors. Together, we’ll set goals, both short and long-term, along with reputation and brand management. We know what gets measured, gets done, so we’ll monitor and report on progress, ready to optimize, update and adapt to the always-changing landscape of public opinion.
Our tactics include leveraging news, social media, editorials and even political cartoons to help Alaskans make informed decisions about your company or your public policy. We’ve defeated unfair taxation on the oil industry, helped Facebook introduce a new birthday app and helped the tourism industry create a brand for ATIA’s Tourism Works for Alaska campaign. Remember the Lisa Murkowski write-in campaign for U.S. Senate? Yeah, that was us, too.
Crisis Communications
Managing a crisis is being strategically prepared to respond to an unexpected incident at a moment’s notice. We provide media training, participate in drills and training so you’re prepared, and we’re prepared, for an emergency. Experience matters – and our leaders have played key roles in high-profile crisis situations like Shell’s grounding of the Kulluk drill rig, BP’s Deepwater Horizon, Chevron’s Drift River Oil Terminal volcano incident, Trailboss’ ICE contract employee-harassment campaign and Hecla Greens Creek’s bear-mauling accident.
