Visit Anchorage

Visit Anchorage advertises Southcentral Alaska’s unique urban-and-wild lifestyle to audiences throughout the U.S., Europe and Asia. MSI created high-end videos with a very on-trend vlog style to produce an authentic, personal perspective showcasing our home community as one of the world’s great tourism destinations. We cast a married couple to go on a wide range of adventures while speaking to each other and the camera, which one of them was holding, with their candid and unscripted reactions to everything from dining and shopping to a helicopter/walking tour of a glacier. We rounded out the close, casual narrative clips with bird’s-eye drone shots and polished “fourth-wall” style angles to inject romantic and dramatic perspectives. Our goal was to help people around the world make an emotional connection with the idea that everything they want from an Alaska experience can be found in Anchorage.