Kenai River Sportfishing Association (KRSA)

KRSA mobilizes a broad alliance of Alaskans to protect the world’s greatest fishing river. Home to all species of Pacific salmon and three species of trout, Kenai River spawned the term “combat fishing,” with hundreds of anglers lined up shoulder-to-shoulder. Rather than focus on what KRSA does, we went out and talked to real people about their love of fishing and why the experience matters to them and their families. By putting the environmental issues into people’s real-life stories, our videos spark an emotional connection to the cause.