Matson

Multi-modal shipping company Matson serves a vital role in the supply chain that makes a sustainable economy possible in America’s most isolated state. We concepted a “can-do” creative style that was paired with the company’s emphasis on reliability and community giving. To communicate the grand scale of what Matson accomplishes, we edited footage of ships at sea into shots of complex systems on the ground, focusing on the care Matson’s hardworking team puts into moving big cargo.