Lance is a master of overseeing every detail of multiple projects for multiple clients simultaneously. He has an uncanny ability to maintain clear visibility into progress and budget while also contributing innovative ideas for effective messaging to our creative team. He really is a multi-talented juggler of all things required for a brand to communicate effectively. The very embodiment of professionalism, Lance works directly with clients to help them elucidate their goals, then brings them fresh ideas and data-based strategies for achieving those goals at a budget that makes sense to them. Within the agency, he is the lynchpin between all the moving parts and multi-specialized team members, setting deadlines and assigning tasks, clearing roadblocks and closely following every phase of every project for some of the state’s most significant employers. Once one understands that public communication is the driver of profitability, we can then say it’s no understatement that Lance is one of the most impactful people in the state’s economy.
Born and raised in Mat-Su, Lance is closely in tune with the globally connected world of pop culture, values and rapidly changing trends. He knows what’s up, what’s hot and what’s good for our clients. He has a bachelor’s degree in communication and a love of fashion, which is a great set of characteristics for someone guiding the public images of Alaska’s best-known and best-loved brands.
