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The Power of Visual Storytelling

MSI is home to a multi-specialized team that can produce virtually any video project from concept, writing and storyboarding through project management, editing and placement/tracking. Collectively and as individuals, we have a depth of expertise that is hard to match and extensive experience photographing just about everywhere north to south in our beautiful home state.

Pre Production Planning

MSI budgets, scouts, schedules and scouts video projects using our time-tested process refined over decades of creating standout videos for dozens of Alaska’s largest employers and international corporations. Our approach is collaborative with the client and within our team to plan every detail long before cameras roll.

Going Live On Set

Our job is to create a visual message that seems organic but is precision-designed to inspire the viewer to have an emotional connection with what’s onscreen. Bringing an idea to life takes talent and experience. We’ve produced countless TV commercials and other videos for clients across virtually every industry in Alaska.

Post Production

Editing raw footage is an underappreciated art form quite similar to building a cathedral from a pile of stones. Our creative team works together to apply the creative thinking that inspired the video’s original concept to the realities of what we shot and what the video needs to accomplish.

Big Brands, Big Expectations

No other agency in Alaska represents more big brands than MSI does. We are expected to produce work that can be shown anywhere in the world alongside their national or international corporate branding. We do. It’s not uncommon for our clients’ agencies in the Lower 48 to reproduce MSI’s creative work in their campaigns.

And Yet, We’re Still Salty

MSI was born in Alaska, and like Alaska Airlines, no matter how far we go, we always will be Alaskans. MSI’s team are experts at shooting this Great Land. It takes decades of experience to understand how to get the best visual results when you’re shooting video in 40F below or on the water under the midnight sun.

That’s a Wrap!

Once we’ve accomplished our in-house goals with a video that we believe accomplishes the client’s goals, we bring the client in for their feedback and ideas. When we’re all ready and quality control protocols have been run and re-run, the fun part begins: Watching our work drive progress for our client.