• Alert: Current Google Analytics Sunsetting July 2023

    Alert: Current Google Analytics Sunsetting July 2023

    Some of you may have seen notices in your Google Analytics accounts or received emails from Google about a very big change coming to your website data. Google’s Universal Analytics, its free web stats platform, is sunsetting in July 2023, and its new platform, known as GA4, will be the new standard.

    Why This Matters to You

    1. Data is measured completely differently, so we will need to start measuring different metrics for web success.
    2. Data storage is limited – Google will now only store your analytics data for up to 14 months. If you want to keep more data than that, we will need to find a different solution.  

    How We Are Helping

    MSI has installed GA4 on your website and it is currently running in parallel to your regular data. We are drafting a sample report using GA4 data this quarter – we can set this up for you to start seeing how your new data will look. Our goal will be to set up some training time in Q1 2023 to go over differences in the data and make any additional configurations to ensure you have the data you need, and that you’re ready to go fully live in July with the new platform.

    If you want a deeper dive, check out this article.

    We’ll reach out to you in the new year. Please contact us if you want to set up a meeting sooner.

  • Data Warehousing and Dashboards

    Data Warehousing and Dashboards

    In 2022 MSI launched a new product – Advanced Marketing Dashboards. These dashboards bring your advertising and marketing data into a custom data warehouse (data hosting), which allows MSI team members to visualize key marketing insights and enable you to make better marketing and advertising decisions.

    Key benefits of this service:

    1. Gain more effective data insights – your overwhelming volumes of data are distilled into actionable information.
    2. Control your own data – archive all your historical data in one place.
    3. Guarantee year-to-year analysis – Google will now only store 14 months of your data in Google Analytics – we can store your data indefinitely.

    Ask us about how we can get you started with this key marketing tool.

    Example Dashboard